MOORESVILLE, N.C. (Feb. 29, 2024) – Cook Out, the Greensboro, N.C.-based fast-food chain, has been named Victory Lane sponsor for the zMAX CARS Tour, the series announced today.
Cook Out, founded in Greensboro, N.C., currently operates 330 stores in 10 states across the Southeastern United States, specializing in hamburgers, milkshakes and North Carolina-style pork barbecue. With the pact, Victory Lane ceremonies for all zMAX CARS Tour events, beginning with Saturday’s Pro Late Model race, at Southern National Motorsports Park in Lucama, N.C., will be known as Cook Out Victory Lane.
“We are very excited to be the presenting sponsor of Cook Out Victory Lane for the zMAX CARS Tour,” said Jeremy Reaves, CEO of Cook Out. “This series brings a lot of great racing experiences.”
The addition of Cook Out as a participating sponsor adds to the list of supporting companies for the zMAX CARS Tour, the premiere Late Model sanctioning body in the Southeast, said Series Director Kip Childress.
“Cook Out’s footprint is huge across the Southeast, and the zMAX CARS Tour runs races in all but one of the states where Cook Out operates its restaurants,” Childress said. “They are a beloved and well-known part of the landscape in the areas in which we compete, as well as an acknowledged leader in food service and in their communities. Our drivers, teams and officials and fans will certainly appreciate Cook Out’s presence when they go to celebrate winning one of our races, and we are pleased to welcome them on board.”
ABOUT COOK OUT:
Morris Reaves first opened Cook Out in Greensboro, N.C. in 1989 and Cook Out is still owned and operated by Morris and his son, Jeremy, and headquartered in Thomasville, N.C. Cook Out is known for fresh chargrilled hamburgers and 40-plus milkshakes at all of its 330 locations, which are open late after races, games and concerts.
ABOUT THE ZMAX CARS TOUR PRESENTED BY SOUNDGEAR:
Founded in the fall of 2014, the zMAX CARS Tour Presented by SoundGear is the Southeast’s premier asphalt Late Model series. Now under the ownership of motorsports icons Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks, the zMAX CARS Tour began as a quality pavement racing series based in the Carolinas and Mid-Atlantic region that featured both Late Model Stock Cars and Pro Late Models. Both premier series race on the same night at the same track, and this unique arrangement makes the zMAX CARS Tour the first organization of its kind anywhere in the country. Many of today’s stock car superstars got their start in the zMAX CARS Tour and it is a primary breeding ground for the
racing champions of tomorrow.
